What is a retainer agreement?
Unlike one-off projects that are short and have a set start and end date, a retainer is an agreement where you pay a fixed monthly fee for a set number of hours to have ongoing work provided OR ongoing access.
The two types of retainers (Pay for Work or Pay for Access) are what you'll have to choose from based on your needs and objectives.
Unlike one-off projects that are short and have a set start and end date, a retainer is an agreement where you pay a fixed monthly fee for a set number of hours to have ongoing work provided OR ongoing access.
The two types of retainers (Pay for Work or Pay for Access) are what you'll have to choose from based on your needs and objectives.
- Pay for Work retainer agreement is where you are paying a fixed fee for specific work deliverables to be completed each month.
- Pay for Access is where you are not paying for work deliverables. You're paying for your ability to get readily available access (for a set number of hours each month) to your freelancer or agency's expertise, knowledge, and experience when you need it.
When it would be practical
It's ideal to set a retainer agreement if your business or organization:
- Needs ongoing support (throughout each month) to work on specific deliverables because you lack an internal resource to do it. A Pay for Work retainer will solve that problem.
- Has the budget to invest in having a resource on a retainer for a fixed fee and fixed number
It's ideal to set a retainer agreement if your business or organization:
- Needs ongoing support (throughout each month) to work on specific deliverables because you lack an internal resource to do it. A Pay for Work retainer will solve that problem.
- Has the budget to invest in having a resource on a retainer for a fixed fee and fixed number of hours each month
- You want peace of mind by having a Pay for Access retainer each month to handle issues that will come up where you'll want quick access to your resources' knowledge and strategic guidance.
Examples of ongoing support to pay a retainer fee for
Examples of ongoing support to pay a retainer fee for
The types of ongoing support that it would benefit you to pay a retainer fee for are (but not limited to):
- social media posts
- email marketing campaigns
- website updates
- development of videos and other creative marketing assets,
- ongoing SEO to optimize search engine rankings
- copy editing
- writing support and more
Other ongoing support you might nee
The types of ongoing support that it would benefit you to pay a retainer fee for are (but not limited to):
- social media posts
- email marketing campaigns
- website updates
- development of videos and other creative marketing assets,
- ongoing SEO to optimize search engine rankings
- copy editing
- writing support and more
Other ongoing support you might need is for them to stay readily available to answer questions when you have them, help manage marketing projects, or coordinate events.