About One-off Projects
What is a one-off project?
One-off projects are a standalone work deliverable that normally have a clear start and end date: Examples are (but not limited to):
- Proofread or copy edit marketing materials
- Logo design or redesign
- Website copy rewrite
- press release write and distribution
- Resize of social media images
- a demo video
- a single social media campaign
- a quick email campaign
- a single SEO blog
- Development of PowerPoint presentations, a newsletter, brochure or other marketing asset development
- Research and other business or organization development support
Upsides
- They provide immediate results
- They are short-term projects
- They can enable you to 'test the waters' with an agency if you're a newly launched startup, small business, or organization
Downside
They don't provide depth (or deep impact) like a long-term marketing strategy provides
When a one-off project might be practical
Hiring for a one-off project might be practical if you're a new small business, startup, or organization and unsure of the level of support that you need
- You have budget constraints
- You want to get a feel of a freelancer's or agency's capabilities before hiring them for longer-term projects that are part of your overall marketing strategy